Customer cases

Purefun group

Purefun Group is the parent company that owns a group of online retailers such as Vuxen, BlushMe/WooMe, Kondomeriet, Doggie, Kalaslagret and DOG Revolution. They offer everything in party, enjoyment and products for both humans and animals.

Today, Purefun Group is housed in a 5500 square meter warehouse in Torup. We at e-motions had the honor of being involved when they would automate their new facility.

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Customer case

PureFun, which is now listed on the stock exchange with many e-commerce sites, we came into contact with just when it was planned to leave the premises in Genevad in favor of a much larger area in Torup. e-motions came in quite late in the case where PureFun intended not only to change premises, but also to implement both a new WMS and warehouse automation.

Like the philosophy that permeates the company, we began by analyzing data for sales patterns, inventory turnover rates and, above all, ABC analysis of the company's SKUs. 

The conclusion of the data analysis carried out pointed to a solution that automates both packing and sorting, but also that there was no point in automating picking for all products. Of the 16,000 active articles, it was clear that just over 400 of them accounted for +80% of the turnover.

The complete solution that was presented, and sold, was just over half of what was previously on the table. PureFun was also the first to invest in e-motion's proprietary packing machines.

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Automation in facility


Are you curious about how we can take your logistics and e-commerce to the next level? Contact Jeff and he will guide you further.

Key Account Manager

Jeff Ström

Customer cases

See more references

Don't listen to us, listen to our customers. We have helped several e-tailers and 3PLs with their facilities.

Customer cases
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    Based in Upplands Väsby, Maxgaming offers a wide range of products for all types of online gamers. Everything from desktop- and laptop computers to game consoles, computer games and accessories. Everything you need for an epic gaming experience. They also offer a wide range of games. At Maxgaming you will find an online store, a dedicated customer service team, and a physical showroom and store in Upplands Väsby.

  • Shelfless och e-motions

    Shelfless creates logistics flows and solutions for e-retailers and distributors, nationally and globally. A true 3PL player in other words. And what a journey they have made. They started a little bit in 2006 and in 2008 they really took off.

  • Almroths was founded in 1930 in Norrköping and began as a transportation and moving company. Today they are a broad logistics company that specializes in forwarding, service, warehousing and transport services. Something they have become very large in recent years is third-party logistics for e-retailers.

  • Teknikproffset

    Teknikproffset takes your technology needs to a level you never knew existed. They offer home electronics and accessories in their e-commerce where they deliver to the entire Nordic region.

  • Expresspack

    Expresspack Sweden AB is located in Borås and offers third-party logistics for those who wish to outsource their warehouse management. They currently work with lots of e-retailers in several different industries.

  • 360 Logistics

    360 Logistics was founded in 2017 by Gustav Jebsen and today they have 25 employees. They have 5000 square meters of warehouse space and 15,000 Autostore boxes. 360 Logistics is a technology-driven third-party logistics provider (3PL) in Norway that focuses on the e-commerce and retail industry.

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