Purefun Group is the parent company that owns a group of online retailers such as Vuxen, BlushMe/WooMe, Kondomeriet, Doggie, Kalaslagret and DOG Revolution. They offer everything in party, enjoyment and products for both humans and animals.
Today, Purefun Group is housed in a 5500 square meter warehouse in Torup. We at e-motions had the honor of being involved when they would automate their new facility.
PureFun, which is now listed on the stock exchange with many e-commerce sites, we came into contact with just when it was planned to leave the premises in Genevad in favor of a much larger area in Torup. e-motions came in quite late in the case where PureFun intended not only to change premises, but also to implement both a new WMS and warehouse automation.
Like the philosophy that permeates the company, we began by analyzing data for sales patterns, inventory turnover rates and, above all, ABC analysis of the company's SKUs.
The conclusion of the data analysis carried out pointed to a solution that automates both packing and sorting, but also that there was no point in automating picking for all products. Of the 16,000 active articles, it was clear that just over 400 of them accounted for +80% of the turnover.
The complete solution that was presented, and sold, was just over half of what was previously on the table. PureFun was also the first to invest in e-motion's proprietary packing machines.
Are you curious about how we can take your logistics and e-commerce to the next level? Contact Jeff and he will guide you further.
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