Pressmeddelande Snusbolaget

e-motions continues as Snusbolaget’s warehouse automation supplier

The Stockholm-based company Snusbolaget, which is owned by Haypp Group AB, has chosen e-motions Europe AB as its supplier of automation solutions.

In 2021, e-motions delivered a solution to Haypp in Oslo called Snushjem. Now e-motions has the great pleasure of once again being trusted as a company automation partner. But this time to Snusbolaget in Stockholm. During Q3, the company will deliver a brand new solution with automated picking, packing, sorting and image verification of picked orders.

Pressmeddelande Snusbolaget | e-motions

Snusbolaget, "good as snus"

In 2009, Henrik Nordström and Linus Liljegren started Snusbolaget from a basement in southern Stockholm when they were just 19 years of age. Today, fourteen years later, the company has changed its name to Haypp and has been listed on the stock market since 2021.

With eleven e-commerce brands and operations in eight countries, Snusbolaget is an important company in the industry. Sweden is the largest market for Haypp, while Norway is the second. Major growth is now expected in the US as Hayyp is entering that market.

“We have now chosen to take the next step with e-motions and are building a new automation solution for our Stockholm warehouse that also handles European orders. This will be a more advanced solution compared to our Norwegian solution. More modern technology, smarter solutions and higher efficiency. E-motions has proven to be the partner we need by being solution-oriented and above all fast and flexible as required in our global growth journey.”

Jenny Mitts, Chief Logistics Officer for HAYPP GROUP
Pressmeddelande Snusbolaget och e-motions

4,000 square metres of logistics dreams

e-motions is now the exclusive automation partner for Haypp Group AB’s logistics in Sweden.

By offering effective solutions for picking, packing and sorting, the order management is expected to improve and enable continued profitable growth internationally. The integrated automation is equipped with several built-in controls aimed at improving both quality and capacity for Snusbolaget. The warehouse is located in Haninge outside Stockholm and covers 4,000 square metres.

“It is a great seal of approval that a company like Haypp, which is one of Sweden’s largest e-retailers, has chosen to work with us again. It’s clients like Haypp Group that drive us and our development forward!”

Nils Brunke, CEO e-motions Europe AB

About e-motions Europe AB

In 2018, e-motions Europe AB moved from industrial automation to having a 100% focus on e-commerce.

e-motions is an entrepreneurial logistics automation company based in Tenhult, just outside Jönköping. In 2022, they had a turnover of just over 163 million and also became a Gazelle company.

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Pressmeddelande Snusbolaget | e-motions Europe AB

About Haypp Group AB

Haypp Group was founded in 2009. The group currently has 145 employees, most of which are based in Sweden, but some are based in the USA, Norway, Spain and a few other countries.

In 2022, they had a turnover of more than SEK 2.6 billion and served more than 790,000 active customers. The group’s aim is for people to switch to safer non-tobacco products, instead of using more harmful alternatives, especially cigarettes.

Visit their webshops:, och

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For more information

e.motions Europe AB
Nils Brunke, CEO, 073-501 11 920,

Jenny Mitts, Chief Logistics Officer, 070-584 36 96,

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