Client cases

Purefun group

Purefun Group owns a group of online retailers, such as Vuxen, BlushMe, WooMe, Kondomeriet, Doggie, Kalaslagret and DOG Revolution. They offer party items, sexual health products and various animal products.

Today, Purefun Group is housed in a 5,500 square metre warehouse in Torup, and we had the honour of being involved as they automated their new facility.

Go to PureFun
Client case

We came into contact with PureFun Group (which is now stock market listed and the owner of several e-commerce sites) just as the company was planning to leave its premises in Genevad, Sweden, in favour of a much larger property in Torup. e-motions entered the case quite late, where PureFun, on top of changing premises, also wanted to implement a new WMS as well as warehouse automation.

Like the philosophy that permeates the company, we began by analysing data for sales patterns, inventory turnover rates and, above all, ABC analysis of the company’s SKUs.

The data analysis pointed out a need for automated packing and sorting, but showed that there was no point having automated picking for all products. Of the 16,000 active items, it was clear that just over 400 of them accounted for +80% of the turnover.

The finished solution that was presented, and sold, was just over half of what had previously been discussed. PureFun was also the first company to invest in e-motion’s proprietary packing machines.

Read more about the journey

On-site automation


Are you curious to know how we can take your logistics and e-commerce to the next level? Contact Jeff, who will be happy to guide you further.

Key Account Manager

Jeff Ström

Client cases

View more client cases

Don’t just listen to us, listen to our clients. We have helped several e-retailers and 3PLs automate their facilities.

Client cases
  • Maxgamings lager

    Maxgaming offers a wide range of products for all types of online gamers, with everything from desktop and laptop computers to gaming consoles, computer games and accessories. Basically, everything you need for an epic gaming experience. They also offer a wide range of games. At Maxgaming’s head-office in Upplands Väsby, Sweden, you can find an online store, a dedicated customer service team, and a physical shop and showroom.

  • Shelfless och e-motions

    Shelfless creates logistics flows and solutions for e-retailers and distributors, nationally and globally. A true 3PL actor in other words. And what an incredible journey they have made. They started off small in 2006 and by 2008, they had really taken off.

  • Almroths was founded in 1930 in Norrköping, Sweden, as a transportation and moving company. Today they are a broad logistics company that specialises in forwarding, servicing, warehousing and transport services. In recent years, they have become a large actor in third-party logistics for e-retailers.

  • Teknikproffset

    Teknikproffset takes your technology needs to a level you never knew existed, with an e-commerce business that offers home electronics and accessories delivered to the entire Nordic region.

  • Expresspack

    Expresspack Sweden AB is located in Borås, Sweden, and offers third-party logistics for those who wish to outsource their warehouse management. They currently work with several e-retailers in various industries.

  • 360 Logistics

    360 Logistics was founded in 2017 by Gustav Jebsen and today they have 25 employees. They have 5000 square meters of warehouse space and 15,000 Autostore boxes. 360 Logistics is a technology-driven third-party logistics provider (3PL) in Norway that focuses on the e-commerce and retail industry.

We are here for You

Fill in the form below and we will help you further. Thank you for reaching out to us!