We came into contact with PureFun Group (which is now stock market listed and the owner of several e-commerce sites) just as the company was planning to leave its premises in Genevad, Sweden, in favour of a much larger property in Torup. e-motions entered the case quite late, where PureFun, on top of changing premises, also wanted to implement a new WMS as well as warehouse automation.
Like the philosophy that permeates the company, we began by analysing data for sales patterns, inventory turnover rates and, above all, ABC analysis of the company’s SKUs.
The data analysis pointed out a need for automated packing and sorting, but showed that there was no point having automated picking for all products. Of the 16,000 active items, it was clear that just over 400 of them accounted for +80% of the turnover.
The finished solution that was presented, and sold, was just over half of what had previously been discussed. PureFun was also the first company to invest in e-motion’s proprietary packing machines.